Rebuilding Trustly’s website for global growth and agility

Flow Ninja partnered with Trustly to redesign and migrate their website, creating a scalable global platform that reduced cost, accelerated go-to-market speed, and elevated user journeys for both B2B and B2C audiences

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The Background

Trustly is a global fintech company and one of the leaders in open banking payments. Founded in 2008, the company has built a reputation for enabling secure, seamless account-to-account transactions that eliminate the need for cards or manual transfers. 

Today, Trustly processes billions of dollars annually and serves merchants across multiple continents. Its platform is trusted by some of the world’s largest retailers , financial institutions, and service providers.

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The Challenge(s)

Trustly’s site was visually outdated and overly complex, making it difficult for users to navigate and understand Trustly’s offering. This limited the company’s ability to clearly communicate its value to different audiences, particularly the distinction between B2B and B2C segments.

From an operational perspective, the lack of modularity and flexibility also made it nearly impossible to test and optimize campaigns effectively. 

On top of that, the company faced the challenge of scaling its online presence across multiple regions while maintaining compliance with local regulations, a non-negotiable in the financial sector.

The Solution

Flow Ninja partnered with Trustly to deliver a full redesign and migration to Webflow. 

The new website was built on a modular component system, enabling scalable and flexible page creation without heavy engineering dependency.

The collaborative approach between Flow Ninja and Trustly’s marketing team ensured the new platform aligned closely with the brand’s values of fairness and simplicity. The redesign also introduced a unified global design system, making it easier to localize content while maintaining consistency across regions.

The result was not only a modernized digital presence but also a scalable platform that could support Trustly’s long-term growth strategy.

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The Result

The new website transformed Trustly’s digital operations. Marketing teams gained the ability to launch campaigns more quickly, experiment with new approaches, and reduce their reliance on engineering resources. 

Early performance metrics showed strong improvements in page sessions, views, and conversion rates.

Beyond user engagement, the financial impact was also significant. The new website is projected to save Trustly hundreds of thousands of dollars annually by reducing CMS-related costs and minimizing personnel overhead. 

Importantly, the platform also brought clarity to Trustly’s positioning by cleanly separating B2B and B2C user journeys, helping each audience quickly find the information most relevant to them.

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The Achievement

• Migration of 100+ pages into a scalable Webflow CMS
• Enterprise-grade compliance and accessibility standards
• Streamlined marketing operations, reducing campaign launch times
• Consolidation of multiple locale websites under one domain, ensuring stronger SEO setup and centralized control.