Streamlining B2B marketing efforts for fast growing scaleup

The Background

Qwick is a staffing platform that connects businesses with experienced food and beverage professionals, filling shifts seamlessly in real-time. 

They're all about empowering both sides: businesses gain staffing flexibility, while professionals enjoy the freedom to choose their schedules and get paid fast. Qwick's innovative technology and network of top-rated talent have powered over a million successful shifts across 24 US markets, and that number's only growing.

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The Challenge

Qwick, while experiencing significant growth, faced a common challenge for product-led companies: balancing product development with effective marketing strategies. 

Their lean marketing team lacked dedicated development resources for their website, limiting their ability to execute key B2B lead generation initiatives. This included:

• Difficulty creating new lead generation tools like gated content pages and custom calculators.
• Their existing website needed further support and optimization to propel their B2B marketing efforts.

The Solution

Qwick recognized the need for a Webflow expert partner who could understand the unique needs of a dual-sided marketplace like theirs. A Qwick team member was familiar with Flow Ninja’s expertise with Webflow and success with similar platforms like Upwork made them a perfect fit.

Flow Ninja stepped in to provide:

• Development of new lead generation tools, including gated content pages for industry whitepapers and a fully customized pricing calculator.
• A website refresh, taking ownership of the development process.

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The Results

By outsourcing website development to Flow Ninja, Qwick's lean team was empowered to upgrade their B2B marketing initiatives with the new site. The new functionalities and improved user experience allowed Qwick to implement fresh marketing strategies, reach a wider target audience, and nurture leads more effectively. 

This newfound focus on B2B marketing, facilitated by Flow Ninja's expertise, has been instrumental in propelling Qwick's growth.

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The Accomplishment

• Increased lead generation: Their whitepaper webforms have generated over $200,000 in potential B2B deals within just 3 months.
• Improved brand representation: The website work ensured a seamless user experience that accurately reflects Qwick's brand and product quality.
• Empowering the lean marketing team: The team, which focused on B2B lead generation, was now empowered to streamline their initiatives.
• Focus on product development: By outsourcing website development, Qwick's product development team can focus on product innovation.