MARKETING HORROR STORIES
Nobody writes a case study about the year the website went wrong. Somebody had to.
Rated M. For marketers.
The following contains graphic depictions of unmapped redirects and prolonged scenes of ticket limbo. No websites were harmed in the making of these stories. Any resemblance to your last quarter is not a coincidence. Viewer discretion is advised.
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I Know What You Bid Last Summer
Everyone in that room agreed the cheapest bid was the responsible choice. They were right about the price.
The full collection
The Silence of the Brands
Launch Day the 13th
A Nightmare on Dev Sprint
The Tech-SaaS Chain Saw Massacre
Feature presentations
Live, no second takes
People who've lived one of these, on camera, answering questions in real time. We'll announce the date and topic shortly. Register and you'll be first to know.
Scaling fast with AI and Webflow: Zingly AI's CMO
Zingly AI's CMO on the six-week build with Flow Ninja, the 900% traffic growth that followed it, and the seven-figure pipeline it now feeds.
Migrating from Strapi to Webflow: 21.co's story
The world's largest crypto ETP issuer on why they left Strapi, what the migration took, and how it changed the business and the way the team works.
Migrating from WordPress to Webflow: Lepaya's story
Why Lepaya moved off WordPress, what the migration involved in practice, and what the team gained on the other side of it, challenges included.
From Squarespace, WordPress and custom code to Webflow
An award-winning NGO's CEO on what it's like to run all three, what each platform does well, and where each one starts to get in the way.
Let's have a look at yours
Give us a URL and we'll read your site the way we read theirs. Positioning, user journey, SEO, AEO, where people quietly leave. Two minutes, free, and nobody calls you afterwards.
You won't like all of it
You get the outside-in view: what your site actually says, where people quietly leave, what a search engine and an AI make of it. Some of that is going to be uncomfortable reading. The only real question is whether you'd rather find out now, or in a quarterly review.
Websites get good when somebody owns them
A team that knows the platform properly, working inside your workflows instead of a ticket queue, shipping every week instead of every relaunch. Positioning gets sharper because someone is actually watching it. Pages go live in days. The website stops being the thing that slows marketing down and becomes the reason it moves faster.
Leave your email and you'll get an invite to the premiere.
One of these stories is getting taken apart live, with the people who were there. We're not saying which one yet. Register and you'll know before anyone else.
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Not many people will see this screen. We're posting the full list of everyone who solved it in October.
Leave a LinkedIn link if you'd like to be tagged, or a name to go by if you'd rather not be.
No pitch/DMs incoming, this one is purely for fun.