Wix to Webflow:
step-by-step guide

What this Wix to Webflow migration guide covers

This guide walks you through every stage of migrating from Wix to Webflow — from auditing your existing site to launching the new one and monitoring it post-launch.

Who this guide is for

This guide is for business owners, marketers, and web professionals who have outgrown Wix and want to move to a platform with stronger design capabilities, a proper CMS, and cleaner front-end output.

When migrating from Wix to Webflow makes sense

Wix works well for getting a site live quickly, but it has real limitations when you need to scale. Migrating to Webflow makes sense when you want to:

• Move beyond Wix's template constraints and design freely
• Build and manage structured CMS content at scale
• Improve site performance and Core Web Vitals scores
• Give marketing teams faster, safer control over content updates
• Reduce reliance on developers for routine changes

What's included in this guide

Besides the step-by-step migration process, this guide also covers pre-migration preparation, common mistakes to avoid, timeline estimates by site size, and post-launch monitoring advice.

Step-by-step: How to migrate from Wix to Webflow

Migrating from Wix to Webflow requires careful planning since there's no direct export tool between the two platforms. Our 8-step process is designed to keep the transition structured, protect your SEO, and get your new site live without unnecessary disruption.

Step 1 – Audit your existing Wix website

Start by taking stock of everything on your current Wix site. A thorough audit prevents content gaps and missed SEO elements during the move. Here's what to cover:

• List all pages and content types: Create a spreadsheet of every page, blog post, and dynamic page on your Wix site. Include URLs, page titles, and meta descriptions alongside each entry.
• Identify high-value pages: Use Google Analytics and Google Search Console to find your highest-traffic pages and those with strong backlink profiles. These are the migration priorities.
• Review Wix dynamic pages: Note any pages built with Wix Data or Wix CMS, as these will require special handling when mapping to Webflow CMS Collections.
• Audit URL structures: Export a complete URL list and evaluate what's worth keeping versus what should be cleaned up or retired.
• Document integrations and apps: List all Wix Apps and third-party tools in use, as these won't transfer and will need to be reconnected or replaced in Webflow.

Step 2 – Define your Webflow site architecture

With your audit complete, plan how your Wix site structure will map to Webflow. This step determines how smooth the rest of the migration will be.

• Convert Wix page types: Standard Wix pages translate to static Webflow pages. Wix Blog posts, portfolio items, and other dynamic content types should become Webflow CMS Collections.
• Define CMS Collections and fields: For each dynamic content type, plan the Collection structure and the fields required, such as title, body, author, date, and featured image.
• Map dynamic relationships: Plan how Collections relate to each other, for example, blog posts linked to categories or authors, using Webflow's Reference and Multi-Reference fields.
• Clean up URL structures: Use this opportunity to simplify and standardize your URL patterns before they're locked in on the new platform.
• Decide what not to migrate: Retire low-traffic pages, outdated content, and Wix-specific elements that have no equivalent or value in Webflow.

Step 3 – Map SEO, URLs, and redirects

Wix and Webflow handle URLs differently, so careful mapping is essential to avoid losing rankings. Here's how to approach it:

• Export all Wix URLs: Use Screaming Frog or Wix's built-in SEO tools to generate a complete URL export. This becomes your redirect map foundation.
• Map old URLs to new slugs: Match every Wix URL to its Webflow counterpart, noting any structural changes that will require redirects.
• Transfer SEO metadata: Carry over page titles, meta descriptions, alt texts, and canonical tags into Webflow's SEO fields or CMS Collection fields.
• Set up 301 redirects: Configure redirects in Webflow using the platform's bulk redirect import tool. Every changed URL needs a redirect — no exceptions.

Step 4 – Rebuild design and layout in Webflow

Wix's drag-and-drop builder doesn't translate to Webflow, so the design needs to be rebuilt from scratch. Use this as an opportunity to build a cleaner, more scalable system.

Start with a proper design system: define color variables, typography styles, and spacing tokens globally before building any pages. Create reusable components for common UI elements like buttons, cards, and navigation. This ensures consistency and speeds up the build significantly.

Build responsively from the start. Webflow's breakpoint system gives you precise control over how layouts adapt across screen sizes, but it requires deliberate setup rather than automatic adjustment.

Keep the initial build focused on stability. Get the core pages working correctly across all breakpoints before adding interactions, animations, or complex custom elements.

Step 5 – Migrate content and CMS data

Wix does not provide a direct export to Webflow, so content migration requires a manual and semi-automated approach. Here's how to handle it efficiently:

• Export content from Wix: Use Wix's CSV export for blog posts and dynamic content. For static pages, manual copying or browser-based extraction tools will be needed.
• Clean and format CSV files: Webflow has specific CSV import requirements. Review and reformat the exported files to match Webflow's field structure before importing.
• Handle media files: Download images and other media from Wix and re-upload them to Webflow's Asset Manager. Images referenced by public URL can be imported directly via CSV.
• Import and validate: Import CSV files into the appropriate Webflow CMS Collections and spot-check items for accuracy, correct field mapping, and working image links.

Step 6 – Reconnect integrations and scripts

Wix Apps and integrations don't carry over to Webflow, so this step involves rebuilding or replacing them. Start with forms, since these are critical for lead capture and customer communication.

Rebuild forms using Webflow's Form Builder. Make sure field names and form logic match your original setup to avoid disrupting connected integrations like HubSpot, Mailchimp, or Salesforce.

Re-add analytics and tracking tools through Webflow's Project Settings. This includes Google Analytics, Google Tag Manager, Meta Pixel, Hotjar, and any other performance or behavior tracking tools you were using on Wix.

For any Wix Apps that had third-party equivalents, find and configure the Webflow-compatible version. Tools like Zapier and Make can connect Webflow to external services that don't have native integrations.

Step 7 – QA, performance, and SEO validation

Thorough QA before launch catches issues that are much harder to fix once the site is live. Cover these areas systematically:

• Visual review: Compare each Webflow page against its Wix counterpart across desktop, tablet, and mobile. Check layouts, typography, spacing, and image rendering.
• CMS validation: Sample items from each CMS Collection to confirm field mapping, image placement, and internal link accuracy.
• Performance testing: Use PageSpeed Insights, Lighthouse, and GTmetrix to verify the site meets Core Web Vitals thresholds on both desktop and mobile.
• Redirect verification: Crawl the original Wix URLs using Screaming Frog and confirm that each one returns a 301 redirect to the correct new destination.
• SEO review: Validate page titles, meta descriptions, heading structures, canonical URLs, and the sitemap before launch.

Step 8 – Launch and post-launch monitoring

When the site is ready, point your domain to Webflow, publish, and immediately submit the new sitemap to Google Search Console. This accelerates re-indexing and gives you a clear baseline for tracking the migration's impact.

In the weeks after launch, monitor the following closely:

• Google Search Console: Check for crawl errors, indexing issues, and unexpected 404s from old Wix URLs.
• Traffic and rankings: Some short-term fluctuation is normal. Sustained drops after the first few weeks indicate a problem worth investigating.
• Form submissions and integrations: Confirm that all forms are submitting correctly and that data is flowing into the right tools.

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