Putting Uberall on the map - a new website built for speed, scale, and AI-era visibility

The Background

Uberall exists to put every business on the map — helping multi-location brands become discoverable everywhere customers search, and turning that visibility into real-world revenue. As the company expanded its offering into AI-driven local visibility, its website needed to keep pace: serving as a demand capture engine for high-intent traffic, an education platform on topics from Local SEO to AI search, and a live experimentation channel for testing messaging with its audience.

The website primarily serves multi-location businesses — a mix of B2C and B2B enterprise customers — who need to understand not just what Uberall does, but how it applies to their specific role, industry, and challenge.

Uberall's new solution, roles, use cases, and directory pages were designed precisely for this purpose: to let visitors immediately identify with their situation and evaluate Uberall's product coverage with confidence.

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The Challenge

Uberall's existing CMS had become a structural bottleneck. The technology was outdated, adaptability to the team's broader tech stack was limited, and time to market was slow. Running changes to the site created heavy dependencies across teams — changes that should have been quick were regularly blocked, and the marketing team had little flexibility to move at the pace the business demanded.

The impact wasn't just internal. The website's look and feel had grown disconnected from Uberall's actual product technology, creating a gap between how the platform performed and how the marketing site represented it. For a company positioning itself at the frontier of AI-driven local visibility, that misalignment carried real cost.

The decision to launch a new website was driven by the need to improve both the technology and the user journeys in ways the previous CMS simply could not support. The team needed to move faster, own more of the process, and build a website that could serve as a genuine go-to-market asset — not a liability.

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The Solution

1. Uberall evaluated options across multiple platforms, including WordPress, Framer, and HubSpot, before narrowing the choice to Webflow. Flow Ninja came recommended by Webflow directly, and was ultimately selected to lead the migration and redesign.
2. The project ran for four months, spanning over 300 pages per language across five markets: English, German, French, Spanish, Italian.
3. A core team of five stakeholders from Uberall's side drove the engagement, with weekly syncs to manage progress and dependencies across the build.
4. The most impactful structural work centered on three areas. First, a new CMS architecture that gave Uberall's team genuine ownership over publishing, removing the development dependencies that had been slowing the team down. Second, a refreshed homepage and product pages that closed the gap between the website's visual language and Uberall's actual product technology. Third, a set of new solution, roles, use cases, and directories pages that gave different visitors a clear path to evaluate Uberall's relevance for their specific context.
5. The directories pages in particular became a standout, generating strong internal feedback from both the sales and product teams, who saw them as a long-overdue way to communicate Uberall's directory coverage clearly and credibly.
6. "There's usually a gap between the expectation of a client and the result given by the agency," the Uberall team noted. "Through the process that Flow Ninja has in place, they managed to reduce that gap to the bare minimum."

The Result

1. The impact of the new website was felt immediately, internally and externally.
2. On the internal side, the team's ability to execute moved significantly faster. Webflow's CMS structure, combined with Uberall's integration of Webflow MCP into their existing stack, meant that even less technical team members could make updates and run changes independently. Website tweaks that previously required engineering time now take a fraction of the effort. The marketing team began using Claude within Webflow workflows — a workflow that had simply not been possible before.
3. Externally, the sharper messaging architecture delivered measurable pipeline impact. Demo requests grew 21.4% year over year in Q1 2026 compared to Q1 2025, while inbound lead quality also improved, with more upmarket prospects reaching out. Internal teams began leveraging website pages more actively in sales conversations, and the directories pages became a reference point that sales and product had been requesting for some time.
4. The overall look and feel of the site received strong internal recognition, with the team noting it now reflects Uberall's product technology in a way the previous site never did. The rapid execution capability enabled by the new platform was demonstrated quickly: product launches like GEO Studio and ad-hoc campaigns could be executed with a speed that had previously been out of reach.

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The Achievement

• Full migration of 300+ pages across 5 languages (EN, DE, FR, ES, IT) completed in 4 months
• New CMS architecture removing development dependencies and enabling team-wide publishing autonomy
• Webflow MCP integration supporting Claude-assisted workflows for non-technical team members
• Refreshed homepage, product pages, and directories pages closing the gap between brand and product
• New solution, roles, use cases, and directories pages clarifying audience journeys and evaluation paths
• 21.4% increase in demo requests year-over-year (Q1 2026 vs Q1 2025) 
• Improved upmarket lead quality and more active use of the website in sales conversations
• Faster campaign and product launch execution, including GEO Studio