Freeing up the team to focus on core product

Flow Ninja empowered Mesh to prioritise product development while refining and overseeing its marketing site to support product growth.

The Background

Founded in 2020, Mesh's mission is to build an open, connected and secure financial ecosystem.

Mesh is a modern financial operating system that provides enterprise clients with the ability to enable digital asset transfers, crypto payments, account aggregation and registered securities trading, all within their platform.

With integrations to over 300+ platforms, Mesh is creating an embedded financial ecosystem that is more open, connected and secure for businesses and users alike.

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The Challenge

Mesh faced the classic startup dilemma: balancing product development with effective marketing. While their fintech solution held significant potential, they lacked the resources to properly explain it. The focus was on building a strong core product.

Creating a website that effectively showcased Mesh's offering required time and expertise—two things startups often lack. Building a website in-house would divert resources from core product development.

In short, Mesh needed a website to attract clients but lacked the resources to create one that truly captured the essence of their complex yet valuable solution.

The Solution

Recognizing Mesh's focus on product development and the need to communicate its complex solution clearly, Flow Ninja provided a comprehensive solution. 

Flow Ninja handled website design, development, and project management. Furthermore, a strategic design approach ensured the website effectively communicated Mesh's offering through a clear user experience and targeted messaging for specific audiences. 

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The Results

The new website achieved Mesh’s primary goal: presenting their complex solution to target audiences in a clear and impactful way. This directly addressed their pain point of effectively communicating value. 

Moreover, by delegating website development, Mesh freed up their team to focus on core product development, solving the challenge of limited resources and competing priorities. This win-win situation allowed Mesh to launch a successful website while staying focused on product innovation.

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The Accomplishment

• Freed-up development – Flow Ninja shouldered website tasks, allowing Mesh to focus on product innovation.
• Clear value proposition – The site now clearly conveys its value proposition, eliminating confusion and guiding users towards a frictionless sign-up process, a key for any product-led growth strategy.
• Streamlined launch – Mesh achieved a successful website launch without diverting resources from product development.