Enterprise development and WebOps for Sanity

Sanity agency built on WebOps

We build and grow enterprise websites powered by Sanity CMS. One embedded WebOps team to design, launch and maintain your website.

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Building Websites Since 2015 | 200+ Enterprise Websites Shipped | 4.9/5 on Clutch
Building Websites Since 2015 | 200+ Enterprise Websites Shipped | 4.9/5 on Clutch
Building Websites Since 2015 | 200+ Enterprise Websites Shipped | 4.9/5 on Clutch
Building Websites Since 2015 | 200+ Enterprise Websites Shipped | 4.9/5 on Clutch
Client testimonial
Flow Ninja has been an invaluable partner in designing and developing the resource center so that it’s user-friendly and responsive to our team’s needs. Thanks to their expertise and guidance, we’re able to create and modify pages quickly, test new features, and continually improve the performance of our content.
Robert McCauley
Sr. Dir, Content Marketing at Upwork
Case study
Flow Ninja has been an invaluable partner in designing and developing the resource center so that it’s user-friendly and responsive to our team’s needs. Thanks to their expertise and guidance, we’re able to create and modify pages quickly, test new features, and continually improve the performance of our content.
Robert McCauley
Sr. Dir, Content Marketing at Upwork
Services used:
WebflowFlow Operate
Read case study
Client testimonial
We built an autonomous process for the team, without them depending on us or on working hours in another time zone. Nowadays, we don’t even know when they’re working on microsites.
Ruxandra Spita
Senior Web Operations Specialist
Case study
We built an autonomous process for the team, without them depending on us or on working hours in another time zone. Nowadays, we don’t even know when they’re working on microsites.
Ruxandra Spita
Senior Web Operations Specialist
Services used:
WebflowFlow Operate

100+

Microsites shipped

~1 hour

Per microsite

Read case study
Client testimonial
Nothing broke at launch, which is absolutely unheard of. 66% YoY increase in traffic and it's amazing. At first, it was silent and then we got so many messages, even from our competitors, like who is your marketing team!?
Jackie McCarthy
Senior Marketing Director at Judi Health
Case study
Nothing broke at launch, which is absolutely unheard of. 66% YoY increase in traffic and it's amazing. At first, it was silent and then we got so many messages, even from our competitors, like who is your marketing team!?
Jackie McCarthy
Senior Marketing Director at Judi Health
Services used:
Flow Transform

66%

Traffic growth

2 in 1

Unified Platform

Read case study
Client testimonial
Even without the price difference, I'd still have picked Flow Ninja.
Filip Geschwandtner
Director, Head of Design at 21.co
Case study
Even without the price difference, I'd still have picked Flow Ninja.
Filip Geschwandtner
Director, Head of Design at 21.co
Services used:
WebflowFlow Operate
Read case study
Client testimonial
Working with Flow Ninja is like having a fully integrated core team that help you with everything from strategy to design to development.
Nico Bonassi
Brand Director at Trustly
Case study
Working with Flow Ninja is like having a fully integrated core team that help you with everything from strategy to design to development.
Nico Bonassi
Brand Director at Trustly
Services used:
Flow TransformFlow Operate

$100K

Annual savings

16

Locales

Read case study
Client testimonial
We came for a Volkswagen, but you guys delivered a Ferrari.
Andrea Lotito
Digital Marketing Manager at Uberall
Case study
We came for a Volkswagen, but you guys delivered a Ferrari.
Andrea Lotito
Digital Marketing Manager at Uberall
Services used:
Flow Transform

21.4%

demo increase

5

Markets

Read case study

Trusted by 300+ industry leaders globally

The web team your marketing organization never got to hire

Embedded web team

Dedicated, cross-functional pod embedded into your workflows.

Zero overhead

A full web team's output without a full web team's payroll.

Creative meets strategy

Design craft and business thinking that serves both brand and pipeline.

More from every visit

We test and personalize your pages, so the same traffic brings more pipeline.

Global coverage

Team structure built for undisturbed work across different time zones.

We test on ourselves

$200K+ a year goes into R&D on our own site before any of it reaches yours.

We transform, build, operate and grow modern websites

Four ways we make every marketing dollar that lands on your website go further.

Complete web transformation

Strategy, brand, design, content and build on one timeline, so nothing sits waiting for a handoff.

Included services:

Brand strategy
Website strategy plan
Art direction & UI design
Copywriting
Custom animations
AI-ready framework
Learn more

Website development

Enterprise Sanity development and replatforming services with 100% SEO retention.

Included services:

Custom Sanity development
Migration to Sanity
CMS setup and education
AI-ready framework
Learn more

Ongoing WebOps

Embedded web team that runs your Sanity site the way an in-house team would.

Included services:

Content updates
New website pages
Technical SEO monitoring
Quarterly CRO audit
Ongoing bug fixes & maintenance
Learn more

SEO & AEO

Full-service organic search and AI visibility optimization. Win on traditional and AI search engines.

Included services:

SEO + AEO
Organic growth strategy
Content plan and execution
Content writing
Technical SEO
Design and development
Learn more

Sanity development done right

The same nine steps, every project. The reliability is in the repetition.

Website strategy plan
Before anyone builds anything, we map what your site actually has to do: the content, the integrations, the things that absolutely cannot break. Most surprises in a build are just questions nobody asked early. We ask them early.
Technical audit
Content inventory
Redirect mapping
Sitemap architecture
Timeline planning
Stakeholder alignment
Content model build
We model your content first, then build a component system to match, and pages come out of both. Your team assembles new pages from blocks that already fit together, without booking a developer to do it.
Content modeling
Design system translation
Reusable components
Variables & design tokens
Page blocks for editors
Website development
Your designs, implemented to the pixel: interactions, breakpoints, and the edge cases nobody briefs. If it looks right on your designer's screen, it looks right everywhere.
Custom development
Headless CMS architecture
Interactions & motion
Responsive layouts
Integrations
Content migration
Every page moved and checked by hand, every redirect tested before the switch flips. Migration is where most rebuilds quietly lose their rankings, which is why this is the most supervised step of all.
Content migration
SEO verification
Redirect mapping
SEO & AEO readiness
We structure every site for both traditional search and AI-first discovery, so you show up where purchase decisions actually start.
Technical SEO
Schema implementation
Semantic structure
Topical authority
Answer Engine Optimization (AEO)
Global & secure
Multi-language architecture, regional content workflows, and security your compliance team can sign off on without a meeting: SOC 2, SSL, access controls.
Multi-language content model
Localization workflows
SSL implementation
Security audits
Access controls
Stakeholder alignment
Integrations & analytics
A website is only useful once it talks to everything else. CRM, analytics, marketing automation: wired in during the build, when it's cheap, instead of after launch, when it isn't.
CRM integration
GA4 setup
Marketing automation
Custom API integrations
Conversion tracking
QA & launch
Browsers, speed, accessibility: tested until there's nothing left to find. We launch when it's ready, and we're in the room while it goes live.
Manual QA
Cross-browser testing
Speed optimization
Launch coordination
Post-launch monitoring
Training & handoff
Live training, video walkthroughs, and documentation your marketers will actually open. The handoff is done when running the site feels unremarkable.
Live training
Video tutorials
Documentation
CMS guide
Ongoing support options
01
Website
strategy plan
02
Content
model build
03
Website development
04
Content
migration
05
SEO & AEO readiness
06
Global &
secure
07
Integrations & analytics
08
QA &
launch
09
Training &
handoff

In their own words

Leaders share what working with us is really like.
Play video
Even without the price difference, I'd still have picked Flow Ninja.
Filip Geschwandtner
Director, Head of Design at 21.co
Play video
Working with Flow Ninja is like having a fully integrated core team that help you with everything from strategy to design to development.
Nico Bonassi
Brand Director at Trustly
Play video
They made an impression on me right from the beginning, it’s incredibly easy to communicate with their team and even easier to work with them.
Stoyan Daskaloff
Lead Designer at SmartSuite

Everything Sanity can do, built by one team

Sanity gives you the toolkit. Our embedded pod of multidisciplinary experts turns it into a growth engine that keeps moving the needle long after the launch day.

CMS system shaped around your needs

Sanity Studio starts as a blank editor. We set it up around the way your team publishes, so everyone gets a tool built for their routine, not a generic CMS screen.

Content modeled once, used everywhere

We model your content around what it is and how you’ll use it on a page. Write it once, and the same entry can power your website, your app, and whatever channel comes next.

Connected to the rest of your stack

We connect Sanity to your CRM, product data, and analytics through its APIs, so nothing gets copied by hand or patched in later.

Content build for the AI era

Structured content is what AI assistants and search engines can actually read and cite. Every Sanity entry is structured by design, so your site is ready for AI search from day one.

Zero-hitch launches

Launches are planned, tested, and monitored after go-live so traffic, conversions, and data stay intact. We’ve already launched 200+ websites with zero surprises on launch day.

Honest about Sanity, clear about the trade-offs

Sanity is the best choice for some teams, but it can slow others down. We help you decide whether it's right for you, then help you make the most of it.

Headless CMS limitations

Sanity stores and serves content, but doesn’t show it. The frontend is another build on Astro, Next.js, or a different framework, hosted separately.

Schema changes are code

A new field or content type is a developer task. Done fast with a dev team on hand, but a bottleneck without one. Sanity is one of the most powerful headless CMS solutions on the market, but not the friendliest one to use.

Pricing scales with usage

Sanity's paid plans charge per seat and meter API requests, bandwidth, and assets on top. That's predictable once it's modeled and surprising when it isn't, so we run the numbers with you before you commit.

Our promise

Sometimes the answer is no. You'll hear our honest and professional opinion during the discovery and strategy phase, rather than when the first bottleneck appears.

Foresight
Used on 5000+ websites

See your website the way a senior strategist does

Foresight scans your site across 10 strategy dimensions. You get a scored breakdown of every gap costing you leads.

Get free website audit
Clear roadmap for each category
69
Overall score
26
 issues found
Positioning
53
Differentiation
61
Target Audience
86
Website Structure
72
Social Proof
37
Conversion & Growth
60
SEO & Tracking
82
Metadata & Technical
91
Analytics & Tracking
79
5 more strategy dimensions
Built on pattern recognition from 200+ B2B projects.
Two men working on laptops at a shared desk with plants and computer monitors near a window.
Two people sitting and discussing indoors with a laptop on a glass table.
Two men working on laptops at a desk in a bright office with plants and large windows.
Close-up of a laptop keyboard and trackpad illuminated with purple and blue lighting.
Two people working on laptops having a discussion in a modern office setting.

Your WebOps
team for
Sanity

Give us a call. You'll leave knowing what your Sanity site needs, whether or not it's us building it.

Free strategy call

FAQ

Is Flow Ninja the right Sanity agency for me?

Flow Ninja is a full-service Sanity CMS agency and a strong fit if you see your website as an active growth asset rather than a one-time deliverable. We have built and run enterprise websites since 2015, we work as an embedded team rather than a ticket queue, and we typically partner with marketing and product teams that need to ship weekly and scale without rebuilding every six months. If you want a Sanity agency that covers strategy, design, development and everything after launch, let’s talk.

How does the embedded WebOps team model work?

We embed a dedicated pod, a project manager, a designer and a developer, into your marketing, growth or product team and operate as an extension of it. That means shared context, clear ownership, fast feedback loops and fewer handoffs. On Sanity, schema changes, Studio tweaks and frontend releases are developer work, so having the developer already inside your team is the difference between a same-week change and a quarterly backlog.

Which frontend do you pair with Sanity?

The one that fits your team. Sanity is a content backend, so the website itself is a separate build, and we pick the framework based on who will maintain it, what it has to integrate with and where it will be hosted. Next.js, Astro and Nuxt are the usual candidates, so if your devs already work in one of them, that is a strong vote. The decision is made in the website strategy plan, with the trade-offs written down.

Sanity or Webflow: which one should we choose?

It depends on who edits the site and how many frontends you have. Webflow suits marketing teams that want to design and publish pages visually, with one system to run. Sanity suits teams whose content lives in more than one place (website, app, docs, product), whose model has outgrown a page-based CMS, and who have developers on hand to keep it moving. We build on both, so the recommendation in your website strategy plan comes from your setup and your long-term needs.

Is Flow Ninja a Sanity SEO agency?

Alongside builds, we run SEO as a dedicated service: technical SEO, content strategy and production, on-page work and link building. On a Sanity site most of the technical layer lives in the frontend, so rendering strategy, metadata fields, canonical logic, sitemaps and structured data are designed into the content model and the build from day one. If organic pipeline is the goal, our SEO and AEO service is where to start.

Does AEO work on a Sanity site?

AEO is about getting your site cited and recommended by AI assistants like ChatGPT, Gemini and Perplexity, on top of ranking in Google. Those tools favor content that is clearly structured and easy to read at a machine level, which is exactly how Sanity stores content. That makes it simple to publish schema markup, llms.txt and the other signals AI models look for from the same content model that runs your pages.

Do you set up analytics and tracking on Sanity sites?

We set up analytics end to end, such as GA4 with conversion and event tracking, Google Search Console, consent-compliant tag management and dashboards that tie website behavior to pipeline. Because the frontend is ours to build, tracking is implemented in code rather than pasted into a header, which keeps page speed intact and events consistent across releases. For teams investing in AI search, we also track AI referral traffic and citations.

Do you offer ongoing Sanity maintenance and support?

Yes, our WebOps retainers cover new pages, content updates, schema and Studio changes, frontend releases, bug fixes, technical SEO monitoring, and CRO audits, on weekly sprints with a dedicated pod. If you want ongoing Sanity support that does not slow you down, see our WebOps service.

How do we know if we should work together?

The easiest way is a short intro call. We'll learn about your context, share how we work, and decide together if it makes sense to move forward. No pressure, no hard sell. If you're curious whether Flow Ninja could be the right Sanity agency for your team, reach out and let's talk.