Flow Ninja felt like an extension of our own marketing team. They combined exceptional design and technical expertise with genuine collaboration, flexibility, and problem-solving throughout a highly complex project. We wouldn't hesitate to recommend them to organizations looking for a true strategic website partner.
Intro
Flow Ninja partnered with Genesis Automation Healthcare to rebrand, redesign, and migrate three separate company websites into a single Webflow platform, timed to a corporate integration. In six months, the WebOps team consolidated three brands into one digital identity, rebuilt the information architecture from the ground up, and handed marketing a CMS it could run without waiting on developers.
What we did
Challenge
Three brands, one story to tell
The integration left Genesis with three brands, three websites, and three sets of messaging, products, and technology. None of the sites told the story of the combined platform.
Marketing and sales worked from three legacy asset libraries, and SEO authority was split across three domains instead of building behind one.
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A rebrand timed to the integration
The rebrand lined up with the integration, new product launches, an expansion of Genesis's AI capabilities, and a broader go-to-market shift. A single digital identity was a requirement, not a nice-to-have.
The list was ambitious for the runway: one brand, a simpler product portfolio, clearer user journeys, modern design, a flexible CMS, stronger SEO, and faster performance.
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Solution
Genesis evaluated more than five agencies and considered building in-house before choosing Flow Ninja for its Webflow expertise, enterprise architecture experience, and understanding of healthcare technology. Working as an embedded WebOps team alongside marketing, sales, IT, and customer success, Flow Ninja turned three legacy identities into one brand, rebuilt the information architecture across 50+ pages, and migrated everything onto a single Webflow CMS for US and UK/Ireland audiences. New messaging, SEO structure, and analytics set the foundation for consolidating domain authority. With the rebrand, product launches, and positioning all moving at once, the team adjusted priorities as the business changed without losing momentum.
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The results
Genesis launched as one enterprise platform, six months from kickoff. Marketing now handles routine updates without developers, publishing is faster, and the site has become the central resource for sales enablement, campaigns, events, and product launches. The new identity, led by Genesis Pulse yellow against competitors' blue and purple palettes, has drawn positive feedback from employees, customers, partners, and industry peers, and conversations with prospects who visit the site before sales meetings are more productive.
Before
After
The team behind this project
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