.png)
.png)
.png)
Flow Ninja felt like a true strategic partner, not just a vendor. They took the time to understand our business, asked smart follow-up questions, and consistently gave us confidence they could deliver, even on an aggressive timeline.
Intro
With a $400 million funding announcement on the calendar, Flow Ninja folded Judi Health™’s two separate brand sites, Judi Health™ and Judi Rx™, into one Webflow platform in about 2.5 months, launching the same day the funding news went public and driving a 66% traffic jump that week. Judi Health™ unifies pharmacy, medical, dental, and vision benefits administration onto one platform, replacing the fragmented legacy systems the category is known for, and the site does double duty: evaluation ground for health plans, employers, TPAs, and government buyers, and the landing point every other channel — thought leadership, SEO, PR, campaigns — sends investors and the market back to.
What we did
Challenge
A CMS built for a different company
The legacy site's CMS was cumbersome enough that routine updates risked breaking something else, page templates were inconsistent, and navigation didn't hold together across sections.
The Insights area, meant to carry most of Judi Health™'s thought leadership, was especially hard to manage, which slowed down how often the team could publish.
.png)
A funding announcement that raised the stakes
Judi Health™ was consolidating multiple brands into one identity at the exact moment it was preparing to announce $400 million in funding.
The old platform's technical debt stood in the way of a site that matched the sophistication of the story sales and marketing were already telling, and the standard of experience the client services team delivered daily.
Capital Rx Announces Funding Round of $400M to Accelerate AI-Powered Health Benefits Platform
Solutions
With WebOps embedded as Judi Health™’s own team, discovery, design, and development wrapped in 2.5 months, and the new site launched the same day as the $400 million funding announcement — not a repaint, but Judi Health™ and Judi Rx™ folded from two separate sites into one architecture, navigation, and voice. Standardized page templates and a rebuilt Insights section gave the team a foundation to build on, organized by both solution and audience so a TPA, a health plan, and a government buyer each find their own path. That foundation paid off this July, when phase two rebranded Capital Rx to Judi Rx™ and launched Judi Cloud™ as an extension of the existing site rather than another rebuild from zero.
.png)
The results
Launch went smoothly, with QA turning up very few issues and leadership calling the new site a real milestone. Traffic hit an all-time high that first week, up 66%, a strength that’s held through every brand announcement since, and visitors are spending more time in Insights, right in line with the content-led strategy. Publishing is faster internally, the site has become the trusted source sales and marketing both point to, and Flow Ninja continues working with Judi Health™ as a long-term partner.
Before
After
.png)
The team behind this project
Let’s build your case study next
Every case study we’ve published started with a 30-minute call.
Yours can too.
