Flow Ninja launches Foresight as a stand-alone website strategy platform

‍Why is this important and why now?

As marketing ecosystem is changing we kept seeing that marketers are now expected to work as a Swiss army knife - to understand every channel and know how to optimize it for growth.

But the question that kept popping is what happens when a marketer isn't expert for a specific channel or doesn't have unified data to understand what needs to change, in which order and why.

This exactly is why our team decided to expand Foresight capabilities from website audit tool, to a website strategy platform.

How does Foresight work?

Foresight now scans websites across 10 marketing dimensions and allows you to connect your data sources such as GA4, GSC, call recordering softwaresa as well as other document attachments.

Based on acquired data it builds 4 different views:

1. Editable brand strategy board where you can build you brand archetype, polish position and differentiation and define buyer personas
2. User journey board that based on data from connected analytic sources shows where your ideal user journey is leaking and how to fix it
3. Report that shows how your website is currently graded across 10 core marketing dimension
4. New sitemap proposed on findings and acquired data

Who is Foresigh made for?

Foresight is build for people who own marketing websites, but are not website experts.

Marketing teams use it to understand their website without digging through dashboards, and to bring a clear plan to every planning meeting. Agencies use it to find work worth pitching and deliver strategy under their own brand, while funds and portfolio teams use it to benchmark every site against its category and see where growth is being left on the table.

Foresight offers a free website audit and a 24-hour free trial access to platform for teams that want to explore it's capabilities and features.