Misa Vuckovic

Miša Vučković is Head of Growth at Flow Ninja, responsible for demand generation and how the agency goes to market. He has written more than 40 articles here, and he is the principal voice behind Flow Ninja's WebOps thinking.

He has been with the company since 2022, moving from media manager through marketing executive into running growth, and he arrived from the agency side: three years as Creative Director at One Zero One, and several years before that handling marketing and PR for cultural festivals and foundations in Niš. He holds a master's in communications and public relations, and has taught as a graduate instructor at the Faculty of Philosophy in Niš.

WebOps, the model he writes most about, is the argument that a website is an operating system rather than a project: an embedded, cross-functional team that designs, builds, runs, and grows a site continuously instead of shipping a redesign and disappearing. He also covers what that model has to survive in regulated markets, from compliance to security-first architecture, and what AI is changing for web teams.