We built websites for four healthcare brands, then trained the team that took them over

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200+

Company size

4

Streamlined brand websites

Industry

Healthcare

Country

Australia

Company size

Enterprise

On this page

Intro

As a fast-paced tech company, we like to iterate and optimize our pages pretty often. Flow Ninja exceeded expectations in this regard. Not only did they build the pages, but also took the time to explain how things work and how to maintain the sites. This made it so much easier for our team and myself.

Jaidyn Lai

SEO Coordinator, Eucalyptus

Intro

Flow Ninja partnered with Eucalyptus to build and scale four digital healthcare brands on Webflow — Pilot, Kin, Software, and Juniper — delivering marketing infrastructure, custom functionality, and reusable systems that set the team up to run Webflow in-house. What started as single-page work grew into a one-year contract once Eucalyptus saw the results, the period when most of the high-impact work shipped.

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Pilot: men’s health clinic for common and taboo issues, through Aussie practitioners
Kin: women’s reproductive health, from contraception to postpartum
Software: online dermatology with custom prescription formulas
Juniper: personalized, clinically proven weight loss programs

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What we did

Development

built all four brand sites in Webflow from Eucalyptus' in-house designs, including a full from-scratch build for Pilot's rebrand.

Custom functionality

extended Webflow with custom code: Pilot’s checkout flow, Juniper’s BMI calculator, and trackable blog search for Kin

Design systems

introduced a single style guide, standardized classes, and reusable components so each brand team could build new pages on its own.

Enablement

trained the Eucalyptus team on how the sites worked, how to maintain them, and Webflow best practices for launching new pages.

Challenge

Pilot: commerce that went beyond Webflow

Following a complete rebrand, Pilot needed an add-to-cart experience with every capability the team had requested. That meant streamlining shopping and checkout with external tools and custom code, not native Webflow alone.

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Kin: a large catalog behind a heavy mega menu

Kin had one of the widest product ranges across the Eucalyptus clinics, alongside an education mission and campaigns like #WeNeedMoreLeave. Its mega menu needed to be slimmed down without breaking the overall navigation.

Software and Juniper: scaling consistently

Software had been touched by many designers, leaving inconsistent classes that would block scalability. Its Ingredients page also needed a different CMS setup from the standard blog.
Juniper needed an interactive BMI calculator: visitors enter height and weight, see their BMI as a graph, and for a high result, see a second graph projecting potential weight loss over a year.

Solution

Across all four brands, Flow Ninja set standards and reusable systems for a smoother experience and faster deployment: Pilot was built from scratch with a single style guide and reusable components the team could use independently, plus custom checkout code; Kin got a leaner mega menu and trackable blog search to guide content; Software had its classes standardized for scalability before building a custom Ingredients page; and Juniper got a BMI calculator and a component library for shipping pages quickly.

The results

With proper education and insight into best practices for building sites and launching pages, Eucalyptus formed its own in-house Webflow team to take over the work Flow Ninja had been doing. That's the outcome we aim for: clients equipped with the skills and systems to run their sites on their own.

4 brand websites

built on Webflow

1-year partnership

after an initial phase of single-page work

1 in-house Webflow team

formed after handoff