Uros Mikic

Uroš Mikić founded Flow Ninja in 2015 and has been its CEO ever since. He came to the web sideways: he started as a marketer, moved into design, then into development, and hit the same wall at every step, which was the CMS. Plugin conflicts, security patches, and three-day debugging sessions over what was meant to be a simple update are the reason the company exists at all.

Ten plus years on, Flow Ninja is a Webflow Enterprise Partner and was named Webflow's Enterprise Partner of the Year in 2023. Uroš leads more than 50 Webflow specialists across design, development, and strategy, working with companies including Upwork, Checkout.com, Domo, and Trustly. In 2026 the company took a 20% stake in Studio Direction and formed New Web Group, adding branding, product design, and positioning across roughly 70 people in the two businesses.

Outside the company he runs a YouTube channel with more than 6,000 subscribers and over 250 videos on CMS selection, AEO, conversion, and what founders get wrong about websites, and he occasionally writes Follow the FLOW, a monthly newsletter with around 2,200 subscribers. He spoke at Webflow Conf 2026 in Boston on website attribution and building a website intelligence hub, has been a guest on Webflow's official community livestream on scaling an agency into enterprise work, and started flowConf, Flow Ninja's own conference, which brought more than 400 people to Belgrade in May 2026. He is a partner at Flux Academy and a member of the Serbian IT Association and Pavilion.